Perspektiv Blue has strengthened its team by appointing Karen Herbert as production director.
As production director, Karen’s role will involve overseeing personalised print and mailing of targeted direct mail campaigns, predominantly on Perspektiv’s flagship digital colour press – the iGen3 110 from Xerox, which puts the firm a cut above the rest in terms of digital printing technology.
With over 15 years experience in the direct mail industry, Karen joins Perspektiv from global print management company Williams Lea, where she worked on both DM and transactional activity for Capital One. In addition, Karen also has extensive production experience in data and colour reproduction and prepress technology – making her ideal for the role at Perspektiv.
“This new role will give me the opportunity to get really hands on with the production management side of things,” said Karen. “There are some really interesting projects at Perspektiv and I am looking forward to the challenge.”
Dave Ungless, director at Perspektiv said; “Karen’s expertise makes her a valuable addition to the team and we are pleased to welcome her. Perspektiv has experienced great success over the past year and I feel confident that Karen will help in carrying the business forward.”