DM Play

The possibilities are endless

Gaming innovation, total control, measurable campaigning, instant results

Your client database is vital to the success of your business. Perspektiv Blue can help you push your database’s capabilities to the limit with DM Play.

DM Play is the unique web-to-print direct mail gaming solution that gives you the power to create, design, launch and manage a bespoke direct mail campaign directly from your desktop.

At the heart of the campaign is a latex scratch-off gamecard with an accompanying personalised message.  With a variety of game mechanisms to choose from - including bingo, poker, slots, racing and soccer the user can decide which scratchcard game would be best suited for their customers.  The mailer and scratch card are then tailored to the company’s own brand to develop a mailshot which is relevant and fun.

It couldn’t be simpler to create your own DM Play campaign.  DM Play gives you the tools to create an engaging and interactive one-to-one mailer, increasing your response rates, which are of course, measurable.  The fact you’re in total control means you have the power to react to internal and external events in a heartbeat, getting the right message to the right person at the right time.

With time on your side and DM Play in your hands, the possibilities are endless. For full access to the ultimate DM tool, talk to Perspektiv Blue or visit www.dmplay.co.uk.

Go back to What we do