The days of just writing someone’s name with clouds, plonking it on a front cover and calling it ‘Personalised DM’ are gone. These days, Direct Marketing has to be much more intelligent to even register on your customers’ radar, let alone get a response.

It’s all about customisation – understanding your customers’ needs and behaviour, and ensuring your message is relevant. At Perspektiv Blue, we offer the full circle of activity: from understanding the critical importance of data to insightful campaign planning and impactful creative, to choosing the perfect delivery channel - be it quality digital print, email, SMS, Purls or whatever else the future brings.

And it doesn’t stop there; once we’ve produced a campaign, we’ll analyse the results and use what we’ve learned to create even more effective marketing. Result: you get closer and closer to your customers and enjoy a constantly improving marketing strategy.

If you fancy response rates that’ll turn your competitors green, join the Blue revolution.