Gala Coral Group extends contract

01/04/2008

Perspektiv Blue has signed a new two-year contract with the Gala Coral Group, the UK’s leading provider of high-volume, low-stake gaming leisure to handle their direct mail requirements.

Perspektiv Blue, which has worked with Gala Coral for the last ten years, will build on and extend the range of services it provides to the company which includes using the award winning impact rapid response, direct mail process. This means that highly tailored, localised direct mail campaigns can be designed, printed and mailed all in the same day, allowing the clubs to respond to local conditions such as the weather, local events and the competition.

Fiona McCormick, Client Services Director at Perspektiv Blue said; “We are delighted to extend our relationship with Gala Coral for at least a further two years and we look forward to continuing to work closely with them on developing their direct mail activity further.”

Jason Roberts, Head of CRM for Gala Bingo said; “We are looking forward to continuing our ten-year association with Perspektiv Blue. Throughout this time they have provided a highly responsive and proactive service both at central and local level.”

Perspektiv Blue has also recently launched its own specialist direct mail software for the gaming and sales promotion industry called DM Play. It allows the user to create a digitally printed game card in a matter of minutes with the freedom to decide the value and type of prizes offered.

Dave Ungless, Director at Perspektiv Blue said, “DM Play is all about making direct mail in the gaming industry more relevant to the target audience through increased involvement and interaction.”

DM Play was unveiled for the first time at the International Casino Exhibition at Earls Court at the end of January 2008.