The most crucial step in any successful campaign

At Perspektiv Blue, we have the ability and equipment to produce an impactful, insightful, dazzlingly creative campaign and have it delivered almost immediately. But without the right preparation, it’d fall short of its expected target. You can’t create a masterpiece until you’ve prepared the canvas.

After the strategic planning stage, the next task in any Perspektiv Blue campaign is to set about your data. You already have far more information about your customers than you think; not only where they live, but how they behave and react - and if you haven’t, we can help add to your client knowledge in ways you didn’t believe possible.

We have the people in place – with decades of experience in profiling customers in the financial, retail, marketing and gaming sectors – to bring key information out into the open. Firstly, we run a meticulous data capture operation that leaves no stone unturned. Whatever records you have – from barcodes to application forms to voucher redemption schemes, and all points in between – we can harvest the information you need. Then we ensure that the data hygiene is completely up to par, with no inaccuracies, duplicates or gone-aways. Naturally, it’s good practice to screen your data through processes such as MPS, TPS, the GAS and NSF files and the Bereavement Register, so we do that.

Finally, we handle all the address processing and mail sort discounts, ensuring maximum efficiency for minimal outlay. It’s a crucial step in an exact and methodical process designed to give your message a perfect fit for its target audience. Simply put, we don’t cut the cloth for a tailored campaign until we take the measurements.

If you want to build your campaigns on the firmest foundations possible, talk to Perspektiv Blue.