A well-planned direct marketing campaign is the best way to increase a company’s profile and stimulate a response.

A direct marketing initiative may be a reaction to market pressures such as competitor activity, or, a proactive approach to drive sales in a particular area, for example.  Either way, the campaign needs to be well thought through in order to achieve the results you desire. At Perspektiv Blue, we take you through the entire process; we identify your situation and assess the need for marketing. Then we set campaign objectives. After further consultation with you, we decide upon our strategy development and positioning, and run through audience analysis and positioning. After a period of media selection, we finally get stuck into the design and development of your message, and then test it out.

Our thorough and effective strategic planning has, on a number of occasions, achieved response rates of between 25% and 65% for some of our clients.  If you’d like us to attempt to emulate those results, we’d love you to get in touch.